How dieter rams made braun look cool the new york times. Sep 26, 2014 describing ramss humble csv 12 amplifier rotary switch in the foreword to the book dieter rams. As little design as possible, ive writes, it could not be better, simpler, clearer or. The book looks remarkable and i know i will be getting a copy for my library. During the early stages of working on this book, i travelled to osaka, japan, for an exhibition about the work of dieter rams in the context of twentieth.
Jonathan ive is senior vicepresident of design at apple inc. While many of the books about dieter rams are predominantly dry. London born designer jonathan ive is the senior vice president of industrial design at apple, reporting directly to the ceo. Since 1996 he has been responsible for leading a design team widely regarded as one of the worlds best. Jun 22, 2011 dieter rams is one of the most influential product designers of the twentieth century. With a forward written by jonathan ive, probably the designer most indebted to the. Ives account of his childhood encounter with a braun mpz 2. Designer dieter rams, pictured with a braun radio on some vitsoe units and inset a portable braun radio he designed along with an original jonathan ivedesigned ipod photo. A foreword by jonathan ive hones in on just how far the rams effect is felt. An introduction and an essay by klaus kemp tell the story of rams early life, his training as an architect, and the intellectual context in which his ideas were developed. It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. The complete interviews from all three films in the design trilogy, including 100 hours of neverbeforereleased conversations, with a foreword and notes on each interview by gary hustwit.
Dieter rams as little design as possible by sophie lovell. Foreword when i was a young boy growing up in london, my parents bought a. A foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. May 16, 2017 gq style contributor brad dunning explains dieter ramss indelible mark on design and we speak to collector tom strong, who spent 50 years assemblingand usingthis 250piece collection of. A personal foreword by jonathan ive evokes the influence that rams has had on his.
Dieter rams in context, klaus kemp braun the kronberg house vitsoe designing detail less. As head of design at braun from 1961 to 1995, rams created some of the most iconic objects of the twentieth. The book includes indepth discussions with designers and thinkers like paola antonelli, alejandro aravena, chris bangle, michael bierut. Dieter rams life and work are indelibly linked to his thoughts about how people live, and how they can live better. Full text of jonathan ive on dieter rams see other formats foreword when i was a young boy growing up in london, my parents bought a wonderful juicer. Dieter rams is one of the most influential product des. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of rams vision. Jun 22, 2011 most of all, good design is as little design as possible. Full text of jonathan ive on dieter rams internet archive. Rams was a key figure in german design and worked as head of brauns design staff in the 60s. Dieter rams in context, klaus kemp braun the kronberg house vitsoe designing detail less but better.
Even if you dont immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. Jun 22, 2011 a personal foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. I knew nothing about dieter rams or his ten principles of good design. Describing ramss humble csv 12 amplifier rotary switch in the foreword to the book dieter rams.
With a forward written by jonathan ive, probably the designer most indebted to the mid century design of braun ag, this book shows how. This beautifully designed book includes a wide variety of visual material. Less, but better photographed by jonathan hokklo and hanna tveite its likely that the designs of dieter rams have entered your life without your knowing it. Dieter rams is one of the most influential product designers of the twentieth century. Apple svp of design jony ive pens foreword to dieter rams. How dieter rams inspired some apple products ultralinx.
As little design as possible lovell, sophie, ive, jonathan, kemp, klaus. Now, it appears that ive has ventured into the writing world by penning the foreword to rams latest book called as little design as possible. Gq style contributor brad dunning explains dieter ramss indelible mark on design and we speak to collector tom strong, who spent 50 years assemblingand usingthis 250piece collection of. This comprehensive monograph covers both rams life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. Apple svp of design jony ive pens foreword to dieter rams book. German designer dieter rams has cited ives work as inline with his ten principles of good design. Dieter rams 10 principles for good design dieter rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today. From the foreword by apple design mastermind jonathan ive whom rams. Dieter rams by jonathan ive, 9780714849188, available at book depository with free delivery worldwide. Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design dieter rams.
Dieter rams 10 principles for good design 3pillar global. Steve jobs and jonathan ive have merely adopted and refined the design language created by dieter rams, one of the. Buy a discounted hardcover of as little design as possible online from australias leading online bookstore. The 23yearold dieter rams was working as a junior in a frankfurt architects office when a colleague spotted an ad in a local newspaper for an inhouse. Jonathan ive foreword of as little design as possible. Click download or read online button to get dieter rams book now. The only comprehensive monograph on highly influential product designer dieter rams b. And, the words specifically jonathan ives wonderfully judged foreword and appreciation of the work of rams, a designer he has often paid homage to when describing his own superlative work.
The books beside jonathan ive design agenda phaidon. Dieter rams jonathan ive, klaus klemp, sophie lovell bok. Dieter rams as little design as possible wallpaper. Dieter rams sophie lovell acheter english books ex libris.
Jonathan ive, sam hecht and konstantin grcic, the book spans an. Products he designed in the 1960s are still being produced and. As little design as possible and a great selection of related books, art and collectibles available now at. Parallels in color stencil, structure, and lighting design can be found with the luxury german automotive, audi. Now, in a new interview for the bbc, ive appears beside a selection of titles, including our brutalism overview this brutal world, and our authoritative, behindthescenes account of manhattans park in the sky, the high line. He is famous not only for this vast array of wellformed products, but for his remarkably prescient ideas about the correct. A personal foreword by jonathan ive evokes the influence that rams has had on his own. Sep 05, 2012 the braun products that inspired apples iconic designs gallery.
The braun products that inspired apples iconic designs gallery. Dieter rams sophie lovell acheter english books ex. Just a few months ago, phaidon published a 400page monograph dieter rams. Dieter rams is commonly considered the greatest industrial designer of all. Phaidon is releasing a new book on dieter rams in june this year 2011 called dieter rams. Mar 26, 2015 it may come as a surprise to you, but simple and intuitive design and unconstrained elegance you love your imac and iphone for were inspired by a very well respected designer who used to design products for braun dieter rams. This includes his role at braun as well as the work he did for the furniture. As little design as possible hardcover sophie lovell author, klaus kemp author, jonathan ive foreword indifference towards people and the reality in which they live is actually the one and only cardinal sin in design dieter rams. In that spirit, this monograph is as little book as possible. Oct 04, 2008 jonathan ive, senior vice president of industrial design at apple, is the principal designer of the ipod, macbook pro, iphone and the imac. A personal foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. Like an invisible filament sewn through the twentieth century, ramss designs are modest. As little design as possible book online at best prices in india on.
As little design as possible 9780714849188 by lovell, sophie and a great selection of similar new, used and collectible books available now at great prices. Archival materials include photos of rams design team and excerpts from his publications and speeches. The good news is that there is finally a pictureandtext book that chronicles the career of dieter rams, the german designer whose work for braun is clearly the. Apple classics and their 1960s ancestors us blogs are claiming that jonathan ives product designs for apple have been shaped by veteran german designer dieter rams. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. The braun products that inspired apples iconic designs. As little design as possible, the work of dieter rams by jonathan ive. As little design as possible is now on the ipad design. Dieter rams sophie lovell englische bucher kaufen ex libris. As little design as possible and the foreword to this book is writen by jonathan ive. The brains and braun of dieter rams the new york times. A fascinating essay places dieter rams in the context of modern design, from bauhaus to philip johnson.
As a person who paid little attention to dieter rams before, this was an eye opening and informative book. But jony ive didnt work alone he stood on the shoulders of a giant. Rams has said he was always interested in the mixture of materials and this particular artifact seems to have taken a cue from that notion. Jonny ive, the design mastermind behind all of apples decade plus of hit products, often gives some credit for being inspired by dieter rams. The british designer provided the foreword to our dieter rams book, as little design as possible. This book, written entirely in english extensively chronicles dieter rams history and his involvement with braun ag. It is a musthave book for anyone interested in rams work, his legacy, and his ideas about how to live. Sophie lovell a comprehensive monograph on highly influential product designer dieter rams b. Ives account of his childhood encounter with a braun mpz 2 citromatic and its bold, pure, perfectlyproportioned, coherent and effortless surface goes a long way to illustrate the influence rams has had on some of the most successful products of the last 20 years. With a forward written by jonathan ive, probably the designer most indebted to the mid century design of braun ag, this book shows how the industrial designs of dieter rams and braun ag have come to influence industrial designers in the time of the 2000s. The work of dieter rams this comprehensive monograph. Usukde by sophie lovell with a foreword by jonathan ive. The british designer provided the foreword to our dieter rams book. Most of all, good design is as little design as possible.
Ive frequently lent his voicenoted for its essex accent and reserved, quiet style of speechto apples marketing and promotional. Apples chief design officer jony ive might be best known for his. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. Booktopia has as little design as possible, the work of dieter rams by jonathan ive. Jun 10, 2011 history and his involvement with braun ag. He is responsible for the design of some of the most iconic and wellused objects of the late twentieth century, including the imac, ibook, powerbook, ipod, and the iphone. As little design as possible, the work of dieter rams by.
This site is like a library, use search box in the widget to get ebook that you want. As little design as possible by sophie lovell goodreads. The way the pictures absolutely ping from the page all of them beautifully shot and fantastically rendered in this new ibooks edition for ipad. The complete interviews gary hustwit, jonathan ive, dieter rams, rem koolhaas, marc newson, massimo vignelli, norman foster, erik. Jun 04, 2011 good design is unobtrusive, honest, durable, thorough, and concerned with the environment.
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